Turn free practice into paying, better-converting traders.
Cut It is a white-label training game that acquires traders, keeps them engaged between challenges, and converts them into warmer, more prepared evaluations — your readiness funnel. Free to deploy; we earn a share of the challenges it sells.
acquiring a trader gets more expensive every quarter — and the market is a sea of identical challenge offers.
Idle = churn
between evaluations, traders go cold and drift to a competitor. You have nothing to keep them engaged.
“Fee-trap” risk
the reputation that you profit from failure scares off buyers and spooks payment processors.
You don’t need another way to *screen out* traders — you need a way to attract more of them, keep them warm, and convert them better. That’s a product, and you don’t have one.
A funnel, not a cost center
It acquires, engages, and converts — and it pays for itself because it only earns when you sell a challenge.
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A lead magnet that converts
A free, genuinely fun training game with your branding. “Train free with {Firm}” pulls traders into your funnel for near-zero CAC — they come for the game, stay for the challenge.
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Engagement between challenges
Daily challenges, streaks, leaderboards and a rising Pivot/CutIt Score keep traders in your ecosystem when they’d otherwise go cold — and warm them up to buy again.
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Higher-converting buyers
A trader who’s trained and scored well is a warmer, more confident, higher-intent buyer who passes more often — better conversion, better reviews, fewer refund disputes.
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A legitimacy story competitors can’t match
“Certified Challenge-Ready” and a real development pipeline reframe you from fee-trap to trader-first — a brand shield with regulators, processors, and Trustpilot.
How it works
1
We brand it to you
Cut It (and The Pivot, for entries) deployed under your brand — a free game you point your audience and ads at.
2
Traders train & get scored
They build discipline on real charts and earn a readiness score. You see who’s engaged and who’s ready.
3
You convert them
“You scored 820 — ready for the real evaluation?” The game funnels warm, qualified traders straight into your challenges.
Aligned, zero-risk pricing
We only win when you do.
Free to deploy — no upfront fee. We take a share of the challenges traders buy through the funnel (or a flat per-qualified-lead). So there’s no “you’re reducing our revenue” objection: every dollar we make is a challenge you sold to a warmer buyer.
Underneath it all you also get the CutIt Score — a per-trader discipline benchmark that gets more predictive of pass-rate as your cohort plays. The acquisition pays now; the data compounds.
Run the branded funnel with one cohort for 30 days. We’ll show you the engagement, the challenge conversions, and the discipline data — no upfront cost, no commitment.